70+ years of cumulated expertise and knowledge,
powered by a cross-generational skill set and global know-how, to help business leaders reach their objectives and make a lasting impact.
The Multi-faceted Brand Strategist & Marketing Expert
MARGAUX ARISTHÈNE
With both agency and brand experiences, on-property and head office roles, in over 6 cities and 3 continents, Margaux has been exposed to many kinds of brand challenges within the hospitality industry, including global redesigns, repositioning work, and the launch of new brands ranging from a single boutique hotel to global concepts.
XAVIER RUGERONI
With a track record of successful managing, developments and re-positioning hospitality projects, Xavier’s experience spans from leading as many as 600 team members as MD, to creating meeting & events concepts, successfully opening 6 hotels (including the iconic Flame Towers Fairmont in Baku), and leading re-brands and property development as VP of Southern Europe while at Fairmont.
The Seasoned Managing Director & Regional VP
The Seasoned Managing Director & Regional VP
XAVIER RUGERONI
With a track record of successful managing, developments and re-positioning hospitality projects, Xavier’s experience spans from leading as many as 600 team members as MD, to creating meeting & events concepts, successfully opening 6 hotels (including the iconic Flame Towers Fairmont in Baku), and leading re-brands and property development as VP of Southern Europe while at Fairmont.
The Experienced Architect & Creative Designer
FRED GENIN
30+ years experience drawing and building all kinds of real estate developments, from hotels to conference center, apartments to train station and everything in between, Fred has the technical understanding and creative eye required to craft efficiently, and successfully any kind of real estate project.

We can share more of our individual achievements may you wish to discuss how our experience can be leveraged for your project.