Hotel branding & marketing advices with Margaux Aristhene - Lead with personality

BRAND & MARKETING STRATEGY

BRAND AUDIT & ASSESSMENT

Advertising campaign alignment

Brand collateral audit

Brand identity review

Brand integration to physical space

Brand partnership review

Brand perception (internal/external)

Brand strategy strength

Marketing plan alignment

Sonic branding evaluation

RESEARCH

Competitive analysis

Guests profiles & mindset

Location overview

Market positioning

Trend research

POSITIONING & STRATEGY

Brand architecture

Brand values

Mission statement

Naming

Purpose

Personality

Signatures

Value proposition

Voice/tone

IDENTITY

(Managing, Directing & Sourcing)

Colours, Design standards, Graphic elements, Iconography

Logo, Photography, Sensory Identity, Symbols, Typography

MARKETING INTEGRATION

Brand advertising

Brand assets development

Brand integration

Brand launch

Brand partnership

Brand supervision

Cross-department training

Direct marketing

Experience marketing

Guests communication

Language & cultural integration

Website development support

Looking for marketing or brand support for your hotel?

Looking for marketing or brand support for your hotel?